Many small business owners know that they need a website, but are not entirely sure what to expect from a web designer.
Structuring Pages So Visitors Find Things Fast
When designing a website for a business, a web designer will create a structure of pages within the site to allow users to find the information they need as quickly as possible. The web designer will plan out which pages will be required for your website and how they will link together. This is typically done by drawing up a sitemap that details how the website will work and how users will be able to find what they are looking for.
Writing Code That Loads Quickly
A slow site is one that has not been optimised properly. A designer of a new business website will look to use techniques that allow for images to be compressed, that unnecessary code has been removed, and that the new website is hosted on a suitable hosting package. This means the site should load up quickly on a good broadband connection as well as a slow mobile connection. A delay of one second can be enough to put off a visitor of a new business website.
Building Contact Forms and Calls to Action
Every page on your new website needs to have some form of action for your site’s visitors. This could be to fill out a contact form, or ring you up. Your designer will make sure that all of the Calls to Action are clearly visible and working correctly. This could be a submit button on a form, or a simple phone number with a “click to call” option. This could also be a button that says “Get a quote” rather than “Submit”.
Making the Site Work on Mobile Screens
Once you have given your web designer Exeter project the green light, he or she will begin to test your web site design on various sized phone screens and tablets. He or she will alter elements on your website design, including font size, spacing between the individual design elements or even rework individual images, so that when these are re-sized they do not get cut off in the wrong places on your new web site design. More on Web designer Exeter can be found at https://exeter.nettl.com/digital/web-design.
Connecting the Site to Tracking Tools
Once the website has been launched the web designer for your Exeter business will connect up your website to Google Search Console and a basic analytics package. You can then see which pages have been visited, where the visitors have come from and where they have departed your website.
A good web designer will hand you a working website, not just a beautifully designed one.
